Millennials are here….and are here to stay!
So who are the millennials?
As per Wikipedia-Millennials, also known as Generation Y or Gen Y, are the generational demographic cohort following Generation X and preceding Generation Z. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.
What’s Significant about Millennials @ Workplace?
Various studies predict that millennials are sooner replacing the existing workforce and by 2025, they’ll be over 75% of it. Millennials also bring a very different learning style, ease of use of technology, expectation regarding work-life balance, and way of relating to superiors and peers at the
workplace. This calls for the immediate action from the learning and development departments to shift their learning strategies to the ones that suit the millennials.
What are the learning style of the millennials?
- They like the learning to be flexible
- They appreciate and value continuous training/learning
- They value only information/knowledge that is relevant to them
- And yes they demand instant feedback
But why microlearning for millennials?
The millennials are a generation that has embraced learning in 140-character tweets and short YouTube videos. It’s not surprising that they don’t value traditional, long-form training and onboarding techniques. In fact, according to a study by PWC only 6% of Millennials value classroom learning while only 5% see value in e-learning so microlearning can be a desirable solution to deliver learning to this generation.
Let us see the top 5 reasons for why millennials love microlearning……
1.Leverages The Small Attention Span
Pushing loads of information to the minds of the learners can only create information/cognitive overload. If the Microsoft survey is to believed, the average attention span of the humans is below 10 seconds. Thus the small micro-nuggets can be effectively used to train the millennials.
For example, to train your new sales team workforce comprising of millennials, the organisation can implement microlearning. The sales training topic can be split into various sub-topics or micro nuggets with individual learning objectives that can be easily pushed to the learners as microlearning modules.
2.Blends With The Busy Lifestyle
Millennials like to enjoy the control over their learning process, which is possible in microlearning unlike a traditional classroom training or traditional click next style of e-learning.. The smaller size of the micro-nuggets helps in easy access to the contents and even help to share the contents with peer learners. For example, the small animated videos, pdf documents infographics can be shared across other social media like Whatsapp or other social forums etc. Thus microlearning helps in ensuring the flexibility in the learning process
3. Offers Personalisation Of Learning
Statistics say that app personalization technology has grown 332% . This rising trend of app personalization clearly tracks the visible shift among the users to consume only customized and personalized content. The same is relevant to the learners. The millennials are least interested to learn about something that adds no value to them. They value learning, which is specific, to the point and acts as a performance improvement tool. Microlearning with mobile learning helps the organization to deliver personalized learning content to the learners.
Further, with the latest technologies like machine learning etc. the organisation can customize the learning topics according to the interest of the learners. Learning apps like Udemy etc use the same function to recommend personalized courses to the learners
4.Enables Blending Learning With Rewards And Recognition
A recent survey reports that 41% of millennials prefer to be rewarded or recognized at least every month.
The organizations can combine microlearning with the effective use of gamification to bring the elements of rewards.
By implementing game elements like reward, badges etc, the millennials will definitely enjoy winning them. For example, apps like Duolingo award the learners with various badges, points etc. Duolingo consists of a series of micro learning tasks in the form of a questions appearing on screen, which the learner has to complete to achieve the rewards.
5.Provides Instant Feedback
The instant feedback allows the learners to know where they went wrong and to make the necessary changes if any. Microlearning modules can be effectively designed with instant feedback. For example, we had recently developed a microlearning game based assessments for a pharmaceutical company. The microlearning game consisted of 8 questions and after attempting each question, the feedback was shared, which help the learner to understand where he has made a mistake and improve learning on the go .
These are some of the important reasons for the millennials to love microlearning. I would love to hear your views and comments too. Feel free to use the comment section below