In my previous blog, I have given an overview about the fundamentals of colors. Hence in this blog, I am writing about what are the ways to choose a color palette for elearning .

So what is a color palette?

A color palette, in the digital world, refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs(https://www.techopedia.com)

While designing an elearning module, the designers face a few common challenges in terms of the selecting the colors:

1.What colors should I use for the learning module?
2.How do I choose my color scheme?

Finding answers to these questions are very simple, if the project has established  brand guidelines in place, which are usually shared by the client. So the first and the most important way to choose a color palette for elearning is to check if there are any brand guidelines issued.

Consider the existing brand guidelines.

Most companies, have their brand guidelines that acts as a Bible to the designers while they design the elearning modules. Inside the brand guidelines, companies might talk about the various colors and combinations, fonts. usage of logo which can be used in the module. These clear instructions help the designers to replicate the same and bring it on the elearning modules.

So if there are brand guidelines, it is always well and good for the designers, but what if there are no brand guidelines?
At this point, the designers use their creativity, logic an experience to bring some amazing color combinations and palettes to be used in the elearning modules.

Let us see what are the different ways to choose a color palette for elearning in such cases.

1.Use an image as a starting point.

If there are no brand guidelines, we can start the process of creating the color combinations. A graphic designer can draw inspiration from the things he sees around, it can be images, designs etc.
Here when you are designing the course, there are plenty of images which will have vivid colors used in it. The designers can take the inspiration from such images and create some wonderful colors.

2.Simple color schemes are good for elearning modules.

While new trends in colors are emerging continuously,  simple color designs are still a priority for the designers to design elearning modules. Using too many colors can only complicate the visual appeal of the module and can confuse the learners.

3.Based on audience and content.

By understanding the target audience and content o the modules, the color schemes can be effectively selected.

For example, if the module is discussing fire safety training module, I suggest you use more bright colors like red etc. which can communicate the message of caution or danger to the learners.
A fire safety module designed in cool green shades may not be very appealing to the learners.

4.Psychological impact

There are various research materials which have discussed in-depth about colors and its psychological impact among the viewers.
For example, while driving if you see a red color flag on the road makes you stop your vehicle. The brain automatically decodes it as a stop signal or a danger symbol.
Many such colors have the ability to create psychological influences on the learners

Here’s a quick reference guide to the common meanings of the colors.

Red: Passion, Love, Anger

Orange: Energy, Happiness, Vitality

Yellow: Happiness, Hope, Deceit

Green: New Beginnings, Abundance, Nature

Blue: Calm, Responsible, Sadness

Purple: Creativity, Royalty, Wealth

Black: Mystery, Elegance, Evil

Gray: Moody, Conservative, Formality

White: Purity, Cleanliness, Virtue

Brown: Nature, Wholesomeness, Dependability

Tan or Beige: Conservative, Piety, Dull

Cream or Ivory: Calm, Elegant, Purity

Source:https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/

5.Industry conventions

Sometimes certain industries use conventional color palettes, these color palettes may be in use for a long time and thus the audience is able to relate the color to the industry.
For example, see the mineral water manufacturing companies that use the light shade of the color blue for a very long time.
Another common example is about the eco-friendly products which always prefers the light shades of green which symbolizes the connection with nature.

So the designers here can take inspirations from such industry conventions to create the color combinations.

6.Borrow from nature:

Every designer would agree that nature is a true inspiration to innovate various designs and try different color combinations.
The beautiful flowers, the thick lush green covers etc are wonderful inspirations the designers can try.

7. Use color scheme tool and websites:

The market s already flooded with different websites and tools to help you to choose some amazing color palettes.
To know more about such tools, you can visit my blog here.

Here in this blog, I have mentioned 7 ways to choose a color palette for e-learning. I would love to hear your views as to how do you go about choosing color palette in your organization .

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