Skill development in retail industry is challenging and the key challenge is rapidly changing product offerings and delivering the need to offer “Just-in-time” learning to the employees. There is the challenge of high employee turnover and the need for new employees to be trained quickly to meet the targets.
Often retailers work under pressure of stiff targets and deadlines and they have very less time to attend training sessions. So here Microlearning comes as a rescue to the retailers and it the most efficient and effective way to mitigate the challenges as it offers the learners focused and practical information to help them achieve a specific and actionable objective.
So let’s see how Microlearning helps the retail industry in training its employees :
1. Just-in-time learning
As the sales force is always on the move in retain industry it will be difficult for them to sit on a desktop and to log into company LMS and to complete a module, instead, the company can develop their Microlearning lessons and give the essential information required to perform a task.
2. Dominated by Millennials
The retail industry has one of the youngest workforces and almost most of the employees are under 45 years and more than a third aged 24 years or younger. As Millennials are having the shorter attention span and as they love mobile devices the most, Microlearning suits them the best and it also adjusts to their flexibility as well.
3. Keeps product knowledge updated
Microlearning helps in better recall and increased knowledge retention among learners. This is an important aspect for retail staff who depend on rapid recall of product knowledge on the sales force. When compared to traditional workshops Microlearning takes just a few moments of time for learners. As these are interactive modules, it helps the staff to keep the product knowledge on the top of their mind.
4. Supports Formal training
Microlearning can also be used for pre and post training to gain the knowledge of the users. It also takes a step further and offers the learners flexibility through learning paths. You can also use the Microlearning modules as Performance Support Tools to engage the learners to post the formal training and facilitate the reinforcement of learning.
5. Personalization
With the help of Microlearning modules, the learner can create his own learning path and he can choose what he wants to learn first and skip the topics which are of lesser interest. Here Microlearning helps the user to create a personalized learning experience.
With Microlearning your staff can access the LMS on their mobile searches and find relevant micro-nuggets like short video. As these are small sized nuggets and can be easily digested. Microlearning and mobile certainly make a very potent combination.
