Interactive videos are an emerging format for delivery of e-learning and are undeniably the best way to engage your learners as they combine the power of captivating animation with engaging interactivity. A study by Celtra found that 47% of viewers watch a video all the way through. But that’s still 53% of viewers dropping off before they’ve heard all you have to say – and visible Measures found 33% of those drop-offs happen in the first 30 seconds.
What if you could take those drop-off points and convert them into interactive elements? Just as your learner is getting ready to click away, they’re presented with a prompt to test their knowledge or click an option or fill a form.
Now let’s look at some interactive elements which can be added to the videos.
1) Quick Assessments
The most basic form of interactivity in videos is the addition of assessments or quick checks. They serve two primary purposes in interactive videos- 1) checking the knowledge of the learner 2) checking the attentiveness of the learner.
Interactive videos are great for attention check, pausing the video to ask the learners to answer the question before the video continues can offer a measure of assurance that the learners are paying attention. By asking questions and collecting data on learner’s responses will also help the developers to improve the video content and the overall learning experience.
2) Splitting the video
By splitting the video into particular sections, with the possibility of jumping to relevant sections can greatly improve the learner’s experience. This is quite a shift from the linear structure of most e-learning courses that prevent learners from moving onto the next section until they have completed the one they are in.
However, this kind of interactivity should be judiciously chosen for learners who can handle choices or decision making as giving it in the in the hands of rookie learners who don’t have the ability to exercise choices can cause a great deal of confusion and can defeat the very purpose of learning.
3) Creating Branching Scenarios
Like traditional e-learning, branching scenarios are also an effective way of adding interactivity in e-learning videos. The very purpose of branching is to force the learner to make a choice and hence in branching scenarios unlike the video splits, learner engagement is bound to be high.
Learners like to feel in control of their own learning and branching scenarios give them the freedom to decide the course of action, enable them to click to change the direction or narrative that the video is taking.
As the story unfolds on the video, you can draw learners by pausing to pose a question. It can be as simple as “What would you do?”. This mechanism is useful for allowing learners to choose the content that is most relevant to them. Buttons or hotspots can also be linked learners to the section of the video that covers their selected response. By allowing learners to rewind and try multiple options or view multiple content sections is helpful and can ensure more through learning.
4) Add interactive graphics or infographics
By adding layers of information to images or graphics with annotations can provide learners with additional or supplementary information. The interactive hotspots can also be used to ask pop up questions that prompt learners to supply information.
5) Provide readings, forms, and resources
Short videos are great for providing an overview or review, but some learners will need more detail. By providing link resources, downloadable documents to the videos, it will help the learners to pause and view the links or download the documents and then continue watching the videos.
Some of the popular tools for hosting and creating interactive videos are :
Interactive videos is a new “active” way for the learners to engage with the content and helps to create a memorable learning experience.
Some of the examples of interactive videos are :
Are you using interactive videos in your e-learning?
Do you have some additional ways in which you have added interactivity to your videos? We would love to hear your comments.