The world of graphic design can give you the feel of a fantasy land with amazing variety of colors, images, and icons.

Here at XLPRO,  when I interact with the graphics design team, they are always on a mission to create something new and unique which has a wonderful visual appeal and at the same time achieve the desired learning objectives. However, during my interaction, I did realize that graphic designs can become old-fashioned and overused in a very short span of time.A design which was a hit probably last year might turn boring in the next immediate year.

It is also to be noted graphics design is not a simple process and requires quite a bit of thinking, attention to details and fine-tuning. But like every other process, it can be mastered with practice and experience and hence I am putting together our company’s experience of the five must follow steps of e-learning graphics design.

1. Understand the storyboard thoroughly

After going through the e-learning storyboard,  the graphic designer should make notes about the design inputs, brand guidelines and any other raw images received from the client.  It is recommended to get on a call with the client to understand thoroughly what the client wants. The biggest challenge here is when the client may not be able to express his requirements or has some “unstated needs”, the skills of the graphics designer is tested to understand what the client really requires and then present the design accordingly.

2.Conduct Research

This stage refers to conducting a research to see what the graphical style that should be included in the final design output as per the storyboard.

A good graphic designer will seek information on the brand guidelines, analyze the client websites understand the current trends, etc. All this can help the designer to bring unique graphic designs which matches the storyboard.

Once the research is completed the graphic designer can start the process of brainstorming to develop different ideas on how best the content can be represented as per the storyboard.

3.Sketching mockups and drafts.

Here the designer makes different sketches and mockups, The graphic designer shouldn’t restrict himself with a single design here. The mockups and drafts are generally shown to the clients so that both the client and designer can arrive at a common ground. From our experience at least 2-3 design mockups are recommended. The designer should always present his/her design concept to the client and supplement it with visual reasoning.

4.Development and production

Once the design mockup is approved by the client, the process of development starts, where the designer uses his creativity and visualization skills to complete the designs approved by the client. The designer uses various tools like photoshop, illustrator to develop the complete e-learning design slide by slide.

5.Post-production touch-ups

After the e-learning design has been developed and integrated into the e-learning module, there might be changes coming up either due to the changes in storyboard or some other development at the client’s end like some design changes. At this stage, the graphic designer might be required to make these changes and do the final touch-ups.

While most of the above-mentioned steps look quite simple but the tendency to overlook these steps is quite high. So what do you think of these must follow steps of e-learning graphics design journey?