The rise in popularity of videos in the past few years has been phenomenal and a lot has been written and spoken about it. However,  we as e-learning creators are always concerned with how videos, which are a passive medium of training delivery can be used to engage and involve the learners beyond the normal (play/pause/rewind and fast forward) features.

Most of us will agree the answer is interactive videos, which are the future of not just learning but marketing and branding on a much larger level.

So what are interactive videos?

Interactive videos are blended videos (real life or animated) with elements of interactivity interspersed along with linear videos. Through interactive videos, learners can define their own journey, answer questions,  fill forms, download content and give feedback.

Interactivity elements in e-learning videos can include hotspots, annotations, carousels, text boxes They are clickable and display responses to learners through participative windows. These videos engage with the learners in a dialogue inviting them to listen and participate.

Now let’s see five ways in which you can add interactivity to your e-learning videos.


It is a technique to place specific markers within the video that can direct learners from one section of video to another section. This is generally useful when you are training your learners on non-linear sections like product features, its benefits, and advantages and you want them to go through each specific section by clicking the hotspot.

2. Carousel

The carousel format lets you show three to five images or calls to action in a single video frame.  It is different from the default method of swiping down on mobile devices, making it an active choice for the learner to see the rest of the content. It helps you to break the content horizontally and leverage the side-scrolling capabilities to allow learners to linger on your content instead of scrolling down.

For example, It can be a good strategy when you are onboarding your new inductees to include carousel on the introductory video by MD for including aspects like culture, values, code of conduct, policies etc.

3. Button Tap

Buttons come with five prebuilt states (Normal, Hover, Down, Visited and Disabled) and prompt you to add a trigger, making them quick and easy to use in the videos.

For example: Whenever you want your learners to make a choice or confirm their choices in a video button are ideally suited.  

4.Drag and Drop or tap to choose pairs

Drag-and-drop or tap to choose pairs interactions are a popular element of online training courses for many good reasons: most notably they are fun, challenging and engaging for learners and the same holds good for building interactivity into your videos.  Use drag and drop interactions in a video to initiate action from the learners particularly focussed on “doing”.

For example: Whenever you want the learner to take an action like in a safety video training, place the fire extinguisher at the right fire spot or place the first aid box near the injured person are some ways in which drag and drop interactions can be used.

5.Text Boxes

Text boxes can be used in videos to enable the learners to type in the text with the aim of retaining and recalling the information or content which has been previously covered in the video. They can also be used to collect any form of feedback from learners.

For example: Text boxes can be used for any product learning to type in the USP of the product.

There are a lot of exciting things happening in the world of interactive videos and their potential for success in e-learning is unbelievable. We would love to hear your views on how you are using interactive videos for e-learning.