According to a survey, a sales executive will forget 80% of the sales training content after 90 days of training. The main reasons are cognitive overload & lack of periodical reinforcement. Microlearning acts as a solution by providing micro units of inputs that are easily digestible by the learner.
So let’s see what are the 5 ways to use Microlearning in Online sales training :
1. Learning “On-The-Go”
The sales team will be always on the field and will be interacting with people. So Just in time learning suits them the most as they will be required information on the go and allows them to bridge performance gaps and solve work-related challenges. Here Microlearning tools such as infographics or animated videos or mobile app play a vital role as it will be a perfect fit for the sales team.
2. Providing field training in a simulated environment
By simulating sales environment one can get used to familiar terms with the client needs and improve objection handling. When a Microlearning module is created with the above simulation environment it enables the sales team to become closer to the product, client needs and customer handling in real life situations.
3. Microlearning for Macro-Effectiveness
Sales staff have little time to go through the content as most of their time will be engaged in work and with the help of Microlearning one can learn on the go and helps them in preventing cognitive overload and it is more effective as learning can be done in smaller units which are delivered in short lessons. Thus it helps in building blocks for Macro-effectiveness so that the learner doesn’t lose the sight of the bigger picture.
4. Fair competition among the employees
As we know most of the sales staff will be engaged in healthy competition with each other to achieve the most number of commissions in a month. When the element of competition is introduced in the module, it will motivate the learners to learn more and it will encourage the users to play the module. With help of elements such as Points and Badges, one can provide a certain level of satisfaction to the sales staff as well as actual rewards as well.
5. Preventing Information overload
Whenever the sales training happens the manager will be anxious to develop a highly competent sales force, but Salespeople like anyone can’t retain a huge information at one time. Overtraining can actually a detriment to sales people’s natural talent and decrease their confidence. With Microlearning one can deliver reminders via email or via app notification or by infographic or by a video which increases engagement and retention as well.
Poor product knowledge, lack of communication & presentation skills and repeated customer rejection can pull the employee morale down and a toxic, self-defeating environment within the organization. Reinforcement of knowledge with the help of Microlearning helps sales staff to hone their skills and deliver superior sales performance.
