Video-based learning is the most popular format of Mobile learning which appeals to the most of the Millennials and it has become popular for a long time. It is more effective and suits the best for mobile learning.
With the help of mobile technologies video-based learning content can be now easily accessed and can provide effective just-in-time learning and for creating a video it takes more than just sharing information in video format. Video-based learning content needs to be aligned with the strength and weakness of the medium.
In this blog, I will be sharing what are the 5 mistakes to be avoided while creating video-based learning content :
1. Content Creation
You can create the script in collaboration with the in-house content experts. A video should reflect the company’s voice and tone and the relevant teams can guide the developers in that direction and also do not use too many buzzwords and jargons that the learners are not familiar with. By avoiding too much script and visual content you can easily create a simple video describing a complex content in a simple manner.
2. Poor Audio
You must choose the music that reflects the value which is associated with your brand as it is a determining factor which makes an impact on the audiences. By choosing wrong music it can be easily become a distraction and takes the learner’s mind away. You can even use an audio voice over and you must make sure that the directions are clear and easy to follow. Just by providing the script to the artists is not enough you must also give directions to various nuances to be included, important points and so on.
3. Wrong Production mode
Here you have to decide whether you need to outsource the project or you need to do it internally.
If you develop the project internally you will be having a complete control of the project and you can get new ideas and implement changes immediately. However, maintaining in-house resources for video creation is an expensive one for the company.
If you outsource the project, you can get different ideas from the vendor as the vendor will be having the expertise and more ideas and methodologies suiting your need. Sometimes, the challenge is related quality and deadline, if the vendor selection is not done properly.
4. Ignoring the final review
Review the audio and visuals separately to find out the errors(if any) before final Output. It is also good to have an internal and external review to make sure every aspect of the video( quality, audio, content etc) is perfect.
5. Finalizing budgets
The budget is the deciding factor on how the video will show up. So first decide in which format you need the output whether is it a animation or live action or simply a walk through. Timelines of development and deployment will also have to be finalized as per the budgets. Even the production things will be considered whether the production will be in-house or outsourcing the project to a vendor.
By avoiding these mistake you can develop quality videos which help in reaching the desired learning goals.
