5 Awesome Examples of Gamification in Learning

Being a digital marketer with XLPRO, an e-learning gamification company opens up a world of opportunities to explore gamified e-learning designs, approaches, and best practices to create awesome e-learning gamification solutions. Hence in this blog, I have collated some of the popular examples of gamification in learning, which were implemented by various organizations to achieve their different learning objectives. I have also commented on certain noteworthy features of these gamification of learning examples. I hope you will find them useful.

1.McDonald’s Till Training Game

A very popular example of gamification in learning is that of the famous fast food chain -McDonald’s.

Objective- The objective of the learning was to create an engaging and memorable learning experience for learners to support the launch of a new till system to the 1,300 restaurants of McDonald’s. Further the company wanted an improved accuracy and reduced service time from their operators after the new system was implemented.
The module starts with a challenge thrown to the learners to take part in a training game designed to target skill and knowledge – using a simulation of the new till system so that learner’s ability to take orders could be tested.

What did I like?
1.Unique but very carefully planned and implemented game dynamics and game mechanics
The game includes interesting and carefully planned game dynamics like
•Stop the clock- to pause the clock and enter the answer,
•Time machine- if you fail the question, you can go back and try again and various other game elements having its own definite purpose and use.
2. A safe training environment to learn from mistakes
The module simulated the new till system which ensured that the learners had a safe training environment which helps them to learn from their mistakes. The exact simulation greatly helped the learners to learn without the fear of making mistakes.

Results

1.A reduction of 7.9 seconds for each till service.
2.An increase in their average cheque by 15p (totaling an increased average of £18,000 per restaurant). That’s £23.7 million in the UK alone.

2.Pizza Hero by Domino’s Pizza

The second example of e-learning gamification is of another fast food chain-Domino’s. In this example the learner learns to build the pizzas that Domino’s makes.

Objective: Domino’s wanted to increase the customer engagement with their brand.The marketing team was looking for initiatives to engage with their audiences and improve the customer service experience. Dominos decided to implement gamification to achieve this. The company used this interesting game to teach the learners the right way of making delicious and tasty pizzas.

What did I like?
1. The rich multimedia used in this gamification of learning example was simply amazing and looked very identical to real ones(especially the pizza, toppings etc.)
2. It was a fun experience to make you learn something new in an innovative and engaging way by earning rewards.

Results
1.The gamification approach was so successful and what was more interesting is that they went ahead and reached out to the most active 5,000 players and attempted to hire them because they had already been trained on how to make the pizzas at Domino’s.

3.Microsoft gamified performance and learning

Microsoft used gamification to train their call center executives (B2C) division to increase their skills and ensure that they give their best performance.

Objectives: They wanted a solution that would help engage the call center agents at a deeper and more meaningful level. The focus was to change behaviors, develop skills and encourage sales in a fun and interactive manner.

Microsoft used gamification here to actively engage the learners, employees were rewarded for their achievements and on task completion. They could successfully create competition among the learners by using leaderboards and other game elements. e-learning gamification enabled the learners to have more control over the learning process which saw the behavioral change in them to take control of their duties.

What did I like?
Gamification and game elements were planned and implemented in a very logical manner to actively engage the employees on three levels like
1.On boarding of new employees.
2.Continuous learning
3.Tenure for which the employee is working with the organization (When he becomes competent to do the tasks)

Result
1.10% Increase in agent productivity
2.12% Reduction in Absenteeism
3. More than 2X Increase in employee awareness, compliance and knowledge levels.

For more information on awesome examples of gamification, please visit our portfolio page.

4. Cisco gamified the learning network

The company wanted to encourage employee participation, self-learning and knowledge sharing in its Cisco Learning Network. The learning network had admins who monitored the inquiries and it was taking time as the volume of inquiries started to increase.

Objective: Cisco wanted a solution to motivate the learners in the learning network to answer the questions each other so that the volume of inquiries the admins received gets reduced and it encourages sharing and self-learning.
Cisco incorporated gamification into its learning network so that employees could learn the topics by answering questions, and then earn certifications for mastering it.

What did I like?
1. The reward structure was aligned with the learning objectives like earning the certificates etc.
2 The different levels include the challenges of advancing their game reputations up by becoming members of specific study groups and then advancing to higher levels like specialist or expert classifications on a given subject.

Result
1. The effect was that employees began to cross-engage with each other, and the question load on administrators had a sharp reduction.

5. Go To Jupiter- gamified solution at AstraZeneca

AstraZeneca implemented this gamified learning solution, to train 500 agents or medical representatives about the launch of a new anti-cholesterol drug based on a new active ingredient.

Objective– To teach 500 agents about a new medicine, keeping costs down and create an effective voluntary e-learning system. AstraZeneca’s agents have to earn points by answering the quiz and playing different mini-games focused on the features of a new product.

What did I like?
1. The cool animations and multimedia graphics used in this example of gamification of learning were very interesting. The graphics used were a kind of cartoon style and looked very attractive with the use of vibrant colors. I felt that such a theme was ideal for the learning objective to make it more engaging and fun.

Results
1. The gamified solution could create high usage rates (97%).
2. Most of the agents were using the platform outside of their work time, which means that the learners ensured their voluntary participation
3. 95% of the users completed each training session, which is a high percentage.

These are the five popular examples of e-learning gamification, which were implemented by various organizations across various industries ranging from pharma to FMCG. If you are looking to implement gamification or convert traditional classroom training to e-learning gamification, feel free to connect with us at hello@playxlpro.com.