E-learning games have busted the popularity charts of the organization’s L&D requirements as they can be effectively implemented for various corporate training requirements. One such popular area where e-learning games are widely used/ implemented is the …….. sales training.
The sales team of every organization is usually the most active bunch of workforce who is responsible to bring the revenue. Hence it becomes very important for the organization to ensure that the sales teams are trained effectively and stand as the best amongst the competitors. With a major part of their work schedules spend on the field chasing the prospects and closing the deals to achieve the target numbers, it becomes almost impossible to train them under one single roof and more importantly traditional classroom training can be lengthy and disengage the learners. And here come the e-learning games for the rescue of the L&D fraternity. E-learning games with their high interactivity, their power of engagement and their quick learning time are simply a right choice to be implemented for sales training. To know more about why to use e-learning games in your corporate training read my blog here,
Hence in this blog, I have handpicked a few important tips to use e-learning games in sales training.
1.E-Learning Games For Product Training
Product training is one of the most basic training requirements that should be undergone by every salesperson. With new products launched at various intervals, it becomes very important for the organizations to ensure that they are properly trained on it.
The organization can design e-learning games to train the sales force effectively on it. For example, we recently developed an e-learning game for product training (for the existing product portfolio) for a client in the insurance sector. The game adopted the theme of the popular game show ‘Who becomes Millionaire’ where the quiz master asks several rounds of questions to the learner. The game has several rounds with increasing difficulty. To make the game more engaging, we had included options like ‘call the wizard’ where the learner can seek help from a virtual wizard.
2.E-Learning Games for selling and negotiation skills
One of the biggest advantages of e-learning games is that they help the learners to practice the learning content without the fear of making any mistakes. ELearning games can be used to implement scenario based learning experiences.
For example, we recently developed an e-learning game for the sales team selling investment products like mutual funds, insurance, bonds etc. The game puts the learners into various scenarios where the learner has to pitch the right products to the right type of customer/s. The first scenario shows a customer who is not having a high-risk appetite and is looking forward to a long term investment. Here the learner has to correctly identify the long term investment options like the equity shares and MFs that can yield higher results in a longer investment period. While the correct answer is rewarded with points, making a wrong choice can force the learners to retry it again.
Complex sales training can even include branching scenarios for the effective training of the sales force.
3.Game-based assessments for sales training
With products launched at regular intervals, it becomes very important for the organisations to test the knowledge of the sales force in a regular manner. With a lengthy product portfolio, it becomes natural that there arises a tendency to forget important information like pricing, features etc.
E-learning games are recommended here as the organizations can use the game based assessments to test the knowledge of the learners.
For example, we developed a series of small games like crosswords and puzzles for the medical representatives of a reputed pharma company. When using e-learning games, the learners are actively engaged in the game which increases the memory retention of the learning topics.
For a reputed brand in the FMCG industry, we had used a game based assessment in the theme of a shooting game. The learner requires to shoot down the wrong options that are not related to the product shown on the screen.
For more samples on e-learning games ,you can visit our portfolio here. With game-based learning market expected to reach $17 billion by 2023, it is definite that the game based learning is here to stay. In fact who doesn’t like to play a game?
If you are looking forward to use e-learning games in sales training, feel free to contact us for any further assistance