Images play a vital role while developing your e-learning project. According to Brain Vision (1), it was reported that people who hear information they are likely to remember only 10 %, however, if a relevant image is paired with the same information the retention rate jumped by 65%, by reading this amazing fact we can understand the power of images.

One has to be very careful while using images as it has the power to either make or break the learner’s attention if it’s used in a wrong way.

In my previous blog, I have mentioned about 10 popular websites to choose free stock images from.  In this blog, I will give you some tips on 10 Dos and Don’ts about stock photos in e-learning :

First, let us see what are the Do’s about stock photos in e-learning :

1. Place the image and content separately

If you are using an image which requires more understanding, then avoid adding text onto the image. Either split the screen and place image in one part and the text in other part. Screens can be split both vertically or horizontally.

2. Use the image in the background

You can always use creative ways of how to use stock photos for your e-learning project. It might be in form of a background image, collage, or text with an image. By thinking out of the box it gives you variety of ideas to use stock photos in your e-learning project.

3. Edit the image to match the content

By editing the image in order to suit/match with the content and by adding text to the image it helps the learner understand the relevance of image in the course. You can also edit the unwanted material in the photo and select only the relevant one for your course.

4. Use uniform image style

By using uniform image style, it helps the learner to focus on the content without being distracted by different image styles.

5. Use variety of images

According to an NGC report(2), by using a variety of images, it will improve the learner’s reinforcement multiple times and also helps to keep them engaged and prevents boredom.

Now let’s discover what are the don’ts about stock photos in e-learning :

6. Don’t use images without relevance

If your image doesn’t have the relevance or the connection to your learning material then avoid using the image as it could distract the learner.

7. Don’t use blurry images

Avoid using pixelated or blurry images as it would look unprofessional and it will hurt the learner’s eyes.

8. Don’t use restricted or copyrighted images

Whenever you download an image from stock photos sites you must make sure you have certain permission to use the image as you intend to. If there is any attribution required then you must attribute the developer or artist.

9. Don’t use small size images

Make sure  your e-learning project images are properly sized.  Using a small image and trying to enlarge it can lead to blurriness and non clear images.  Also, you have to see the image preview across different devices to ensure consistent view across multiple platforms.

10. Don’t copy images directly ch pages

Whenever you are browsing for stock photos normally we visit the search pages such as Google, Yahoo, and Bing in order to make our work easier. The images whatever you get in the search results will be copyrighted, therefore avoid copying the images from search pages as it will violate the copyright law.

I hope with my blog you are able to understand 10 Dos and Don’ts about stock photos in e-learning. Still having any questions in mind? Feel free to contact us at

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